U-Sehat Family simplifies the cumbersome traditional health insurance system by digitizing it in order to extend unparalleled ease and access to Ufone users and their family members during the time of need. It also facilitates the users with enhanced health provisions which are in dire need especially during the on-going Coronavirus pandemic. For greater convenience, the insurance policies have been tailor-made according to the specific needs of every user. Special health packages including ‘Silver’ (PKR 6+tax/day), ‘Gold’ (PKR 12+tax/day) and ‘Platinum’ (PKR 19.5+tax/day). Moreover, U-Sehat family plans offer benefits such as Daily Hospitalization Benefit, Daily Intensive Care Unit (ICU) Benefit and Funeral Expenses Cover and costs of hospitalization in Pakistan subject to the opted plan. Users can subscribe by dialling the USSD String*6070# and for more details can visit www.ufone.com/usehatfamily/. Mr. Rehan Butt, CEO MicroEnsure Pakistan and Vice President Micro Insurance Company Group said: “We are a proud partner of Ufone in design, delivery and servicing of insurance products and have reached out to scores of customers over past three years of working together. Increased health awareness in members of mass market is one of the outcomes of COVID-19 and over time we have been getting feedback from a large number of customers asking for a product covering their family members. We thank for the support and patronage from Ufone for making this new package available to their customers and hope it will play a significant role in deepening health insurance penetration in Pakistan.” Insurance coverage is quickly becoming a common necessity vis-à-vis the lack of medical facilities and infrastructure in the public sector leading to enhanced reliance on private health services. Ufone’s insurance coverage for its customers will come as a great help for low-income groups with regards to the rising costs of medical facilities.